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Keywords: Maturity model
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (4): 666–683.
Published: 26 March 2024
... Generative AI Conversational chatbots Stages of growth model Maturity model Latent dirichlet allocation Since its public launch in late November 2022, ChatGPT has exploded in popularity (Dwivedi et al., 2023a). Within the first week of its launch, it has amassed over one million users...
