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Keywords: Measuring instruments
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Journal Articles
Damaging brands through market research: Can customer involvement in prediction markets damage brands?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (2): 232–248.
Published: 07 April 2014
... management New product development Brand awareness Marketing management Marketing research Measuring instruments Homburg et al. (2005) have demonstrated that consumer attitudes toward products can change after interaction with those products. The trading of stocks and products in a PM...
Journal Articles
Measuring the effectiveness of marketing information systems: An empirically validated instrument
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (6): 612–631.
Published: 25 September 2007
... in particular was the foundation for a new conceptualisation of MkIS effectiveness, which was developed into a measuring instrument for experimental application to data collected by a pre‐tested postal questionnaire from 254 five‐star hotels in Greece. Findings Exploratory and confirmatory factor analysis...
Journal Articles
Measuring service quality in higher education: HEdPERF versus SERVPERF
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (1): 31–47.
Published: 01 January 2006
...Firdaus Abdullah Purpose This paper aims to test and compare the relative efficacy of three measuring instruments of service quality (namely Higher Education PERFormance (HEdPERF), SERVPERF and the moderating scale of HEdPERF‐SERVPERF) within a higher education setting. The objective...
