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Keywords: Measuring instruments
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2014) 32 (2): 232–248.
Published: 07 April 2014
... in the next period (Horn et al., 2013). Brand management New product development Brand awareness Marketing management Marketing research Measuring instruments Forecasting methods are essential and, with the help of big data and crowdsourcing, are providing increasingly precise...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2007) 25 (6): 612–631.
Published: 25 September 2007
... in particular was the foundation for a new conceptualisation of MkIS effectiveness, which was developed into a measuring instrument for experimental application to data collected by a pre‐tested postal questionnaire from 254 five‐star hotels in Greece. Findings Exploratory and confirmatory factor analysis...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2006) 24 (1): 31–47.
Published: 01 January 2006
...Firdaus Abdullah Purpose This paper aims to test and compare the relative efficacy of three measuring instruments of service quality (namely Higher Education PERFormance (HEdPERF), SERVPERF and the moderating scale of HEdPERF‐SERVPERF) within a higher education setting. The objective...
