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Keywords: Mechanical engineering
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Journal Articles
Planning and Control in the UK and West Germany: The Mechanical Engineering Industry
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1990) 8 (4): 30–38.
Published: 01 April 1990
...D.M. Reid; B.B. Schlegelmilch This study explores the cross‐cultural impact of planning and control practices in the British and West German mechanical engineering industries. Based on over 100 face‐to‐face interviews with chief executives and the analysis of 210 postal questionnaires, the findings...
