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Keywords: Mechanical engineering
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Journal Articles
Marketing Intelligence & Planning (1990) 8 (4): 30–38.
Published: 01 April 1990
...D.M. Reid; B.B. Schlegelmilch This study explores the cross‐cultural impact of planning and control practices in the British and West German mechanical engineering industries. Based on over 100 face‐to‐face interviews with chief executives and the analysis of 210 postal questionnaires, the findings...

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