...Marylyn Carrigan; Isabelle Szmigin The media today remain focused on capturing the “youth market”, despite the population changes which suggest that older rather than younger consumers are becoming demographically and economically more attractive. Advertisers in particular are guilty of portraying...

..., Virago lost its way and many of its readers. People who once called themselves feminist no longer knew what feminism really meant and no longer knew what Virago stood for. Virago itself did not know. Feminism Magazine publishing Marketing Media Product launch When I sit at the desk in my...

...Paula J. Haynes Advertising effectiveness depends on good media selection. Media decisions are typically based upon consummatory, or usage, measures. Though perceived usefulness (instrumental media behaviour) is generally not a consideration, consumers′ perceptions of media types as useful have...