... are first, to develop a conceptual framework which integrates the role of key variables that influence Gen Y consumers' purchase intention for luxury goods. Second, to analyze the mediating effect of attitude and subjective norm on the relationship between conspicuous value and luxury purchase intention...

...Juliana Conceição Noschang da Costa; Shirlei Miranda Camargo; Ana Maria Machado Toaldo; Simone Regina Didonet Purpose The purpose of this paper is to analyze effects of absorptive capacity (ACAP) on organizational performance. The model looks at the mediating influence of marketing capabilities...

...). Additionally, it delves into the mediating roles of CP-UP congruity and brand personality-celebrity personality (BP-CP) congruity. Design/methodology/approach A survey research entailing a sample of 709 adult consumers was used to test the framed hypotheses by means of a structural equation modelling...

... influences, and medium involvement, and clarifies the mediator versus moderator role of site commitment. Design/methodology/approach Actual visitors to five B2B and B2C non‐transactional web sites provide data participated in an online survey. The tests use the combined sample and then verify results...