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Keywords: Mediation analysis
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Journal Articles
Marketing Intelligence & Planning (2020) 38 (5): 619–635.
Published: 27 April 2020
..., such as satisfaction and loyalty (Zeithaml et al., 1996). CNPq (Brazilian National Council for Scientific and Technological Development) Meta-analysis Electronic service quality Moderation analysis Mediation analysis © Emerald Publishing Limited 2020 Emerald Publishing Limited...

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