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Keywords: Middle East
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Journal Articles
“Wow! It's cool”: the meaning of coolness in marketing
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (6): 620–638.
Published: 21 October 2013
... uncovering the meaning of cool is still in its infancy in marketing. This research provides a view of what cool means to consumers in a GCC. © Emerald Group Publishing Limited 2013 Global consumer culture Market intelligence Meaning of cool Middle east Symbolic interactionism Word association...
Journal Articles
Customer orientation: construction and validation of the CUSTOR scale
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2002) 20 (7): 428–441.
Published: 01 December 2002
...Mahmood M. Hajjat © Emerald Group Publishing Limited 2002 Customer orientation Factor analysis Customer satisfaction Middle East The notion that creating and retaining a satisfied customer should be the primary purpose of business is central to strategic marketing thinking...
