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Keywords: Model of goal-directed behavior
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (8): 1057–1092.
Published: 04 September 2023
...Pankaj Vishwakarma; Malaya Ranjan Mohapatra Purpose Understanding consumer behavior across various contexts within marketing has long been the focus of studies. Although many models are used in explaining consumers' behavior, one of these is the Model of Goal-Directed Behavior (MGB), which...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (5): 557–572.
Published: 25 April 2022
...Heetae Cho; Dongoh Joo; Jin Kai Koh Purpose This study examined potential sport tourists’ decision-making regarding a sporting event rescheduled due to the coronavirus disease 2019 (COVID-19) pandemic. Design/methodology/approach An extended model of goal-directed behavior – encompassing...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (1): 17–32.
Published: 29 June 2020
...Chung-Long Yu Purpose The purpose of the present study was to examine the effect of corporate social responsibility (CSR) on sport spectator's decision-making using extended model of goal-directed behavior (EMGB). Design/methodology/approach An on-site survey was conducted for individuals...
