..., or to develop their own measurement methods. This paper reviews this debate in relation to six key aspects: the purpose of the measurement instrument; the definition of service quality; models for service quality measurement; the dimensionality of service quality; issues relating to expectations; and the format...

...Samuel K. Ho; Amy S.F. Choi Explores Sun Tze’s Art of Warfare, a set of 2,300‐year‐old Chinese military strategies which have been found to be analogous to some contemporary business strategies on competition. Uses a systematic approach to develop a model through Sun Tze’s Art...

...David Stewart Examines in detail a recent model devised to explain the ratio of promotional expenditure to sales, based on only three variables: market growth, market share, and their interaction. Although its simplicity would suggest that it offers a powerful tool for managing promotional budgets...

... of competition model and the TOWS model proved useful tools in practice. The practicalities of trying to implement a strategic plan for the company produced some useful contributions to strategic management theory. There was a strong impetus for the focal firm to grow. Increasing pressure on the main domestic...

... in 1987. The Stratlogic approach is not driven by a pre‐specified portfolio model and its derived matrix. Instead it involves users in a procedure that combines multidimensional scaling and cluster analysis. Inputs include empirical data on the scope and resourcing of marketing strategies as well...

... suggested that “personal involvement” was the key to advertising success. © MCB UP Limited 1994 Advertising Consumer behaviour Consumer behaviour Decision making Marketing communications Marketing information Models Today′s world is characterized by a growing incidence of change...

... problem and decision models provides a broad view of the complex processes involved. One critical factor which comes to the fore in the discussion is the necessity for decision makers and analysts to collaborate, and several techniques for such co‐operation are presented. © MCB UP Limited 1994...

...Conway Lackman; Charles Brandon Employs weights based on relative errors produced by two or more models to formulate a consensus forecast. This method better captures changing patterns through time and sharply reduces size of forecast error. © MCB UP Limited 1994 At one extreme, all...

...A.E. Bellhouse; G.M. Hutchison Describes the development and application of a Distribution Channel Model for an Information Technology (IT) business. Describes the processes used to derive the model and highlights some of the benefits obtained from using the model. These included a better...

...P. Ranganath Nayak Rapid technological development is not only profitable but represents a kind of know‐how that yields great competitive advantage. Modelling is used to show the extraordinary profit advantage in reducing product development lead time. Examples are then given of ways in which rapid...

.... The suggestion is made that it may be in the interests of some units to drop certain kinds of products or services because they are unable to be operated profitably. Other products or services, however, may benefit from investment. Various product portfolio models exist which help in the task of classifying...

...David J. Carson The marketing planning process is reviewed in two separate works. The first treats it as a “composite” model, comprehensively handled at both the strategic and the operational planning levels of management. The second emphasises the current lack of follow‐through by implementation...

...Leslie Bernard Trustrum; F. Robert Blore; William James Paskins Demand forecasting models are past the point of academic curiosity, and although they are still in the early stages of their life cycle, they are well beyond the development stage. The modelling of demand phenomena may be viewed...