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Keywords: Money Markets
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1988) 6 (4): 36–39.
Published: 01 April 1988
... — the right consumers of their products. © MCB UP Limited 1988 Consumers Life Style Marketing Money Markets Research THE GROWING IMPORTANCE OF LIFESTYLE RESEARCH IN MARKETING AND ADVERTISING FINANCIAL PRODUCTS AND SERVICES by David Beadle Tyne Tees Television Ltd., UK Introduction...
