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Keywords: Money donation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (1): 90–102.
Published: 02 February 2015
...Muhammad Kashif; Syamsulang Sarifuddin; Azizah Hassan Purpose – The purpose of this paper is to test the extended theory of planned behaviour (TPB) model to investigate money donation intentions and behaviour. Furthermore, the applicability of an extended TPB model is tested for the first time...
