Keywords: Multivariate analysis
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Journal Articles
Marketing Intelligence & Planning (2002) 20 (1): 35–43.
Published: 01 February 2002
... MCB UP Limited 2002 Information technology Research Methodology Multivariate analysis Neural networks Back‐propagation is easy to implement but it is very slow for big networks with many hidden neurons, especially for real time applications. Recently, a lot of research has been...
Journal Articles
Marketing Intelligence & Planning (1994) 12 (7): 30–38.
Published: 01 August 1994
... Multivariate analysis Neural networks Retailing Statistics Target marketing Recently, there has been considerable interest in the development of artificial neural networks (ANNs) for solving a wide range of problems. Artificial neural networks are distributed information‐processing systems composed...

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