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Keywords: Multivariate statistics
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2013) 31 (1): 4–26.
Published: 25 January 2013
... Public funding Multivariate statistics Market orientation Small to medium‐sized enterprises Marketing intelligence Let us suppose governmental agencies, in an attempt to encourage and support entrepreneurship, decide to subsidise small‐ and medium‐sized enterprises (SMEs) marketing activities...
