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Keywords: Museums
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2010) 28 (3): 330–348.
Published: 11 May 2010
... to museums in order to improve the understanding of this “new” cultural audience. Design/methodology/approach For this trend marketing analysis, seven consumer orientations have been identified (without claiming they are at all exhaustive) after an extended review over the shape of contemporary consumer...
