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Keywords: Negative emotions
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Journal Articles
Retail crowding: meta-analysis of contextual and cultural moderators
Available to PurchaseFernando de Oliveira Santini, Wagner Junior Ladeira, Diego Costa Pinto, Marcia Maurer Herter, Anna S. Mattila, Marcelo Gattermann Perin
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (1): 57–71.
Published: 01 November 2021
... The authors advance the retailing literature by synthesizing recent studies on retail crowding. The findings also provide a clearer understanding of the mediating role of negative emotions in the relationship between retail crowding and satisfaction. Practical implications This research offers guidance...
