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Keywords: Negotiation
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–41.
Published: 20 March 2026
... (I1) and the moderating role of negotiation (I2) in green food purchasing decisions. Design/methodology/approach A mixed-methods design integrates policy text analysis with empirical modeling. In the first stage, semantic network analysis examines the content of 18 green food policy documents...
