Keywords: Network analysis
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Journal Articles
Marketing Intelligence & Planning (2023) 41 (4): 505–524.
Published: 04 April 2023
... Network analysis RStudio Biblioshiny The global digital marketing (DM) and advertising market is worth $571.16 billion in 2022, representing 63% of total marketing and advertising expenditures. In 2022, the amount spent on DM and advertising has increased by 16.2% from the $491.70 billion spent...
Journal Articles
Marketing Intelligence & Planning (2019) 37 (1): 18–32.
Published: 09 July 2018
... to identify the main theoretical relationships regarding green consumption in the most relevant journals between 2000 and 2016. Design/methodology/approach This paper applies a fit-for-purpose systematic review using network analysis, which includes a screening of 4,049 articles published in 39 journals...

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