...Pentti Järvi; Juha Munnukka Purpose The purpose of this paper is to study does the structure of buying centre networks dynamically change between buying situations and during the buying processes. Furthermore, the influence of organizational culture on participation, extensivity, lateral...

... decision‐making practices in large companies. In this context the discussion focuses on SME characteristics and how these impact upon marketing characteristics within SMEs. In a search for “alternative” marketing approaches, the inherent existence of the owner/manager’s “network” in its various guises...

...Graham Galer; Kees van der Heijden Looks at Shell′s organization and at mechanistic and networking cultures. Discusses individual and organizational learning and gives pointers to the best methods, as practised by Shell′s planning specialists. Concludes that if a company is not a learning...