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Keywords: New product adoption
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (8): 1581–1600.
Published: 29 October 2024
... values New product adoption Qualitative A non-fungible token (NFT) is a type of cryptocurrency known for its distinguishable and unique identification (Wang et al., 2021). “An NFT represents a certificate of authenticity or ownership that is immutably registered on a public blockchain...
