...Woo-Suk Jun; Ho-Taek Yi; Fortune Edem Amenuvor Purpose This study aims to examine the effect of marketing agility of startup companies on their new product creativity and new product performance while examining the moderating role of technological turbulence. Design/methodology/approach Data...

...Hamed Mehrabi; Yongjian (Ken) Chen; Chatura Ranaweera Purpose Prior research seldom explores the different structures of marketing presence in the top management team (MPTMT) and their impact on new product performance. In this paper, we distinguish among three structures of MPTMT: (1) a dedicated...