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Keywords: New technologies
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2019) 37 (6): 617–630.
Published: 13 May 2019
... seeking (epistemic value) on entertainment, ubiquity and perceived value; and the overall m-banking perceived value on customers’ intentions to continue using m-banking services in the Republic of Macedonia. It has been widely accepted that in the foundation of customer new technology-related...
