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Keywords: Non‐financial performance
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Journal Articles
Do family SME managers value marketing capabilities' contribution to firm performance?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (2): 116–142.
Published: 23 March 2012
... performance rather than on stakeholders' satisfaction. © Emerald Group Publishing Limited 2012 Marketing capabilities Family firms Small to medium‐sized enterprises Financial performance Non‐financial performance Family‐owned businesses (FOBs) are a dominant element in worldwide...
