.... Consequently, the ICRC's communication efforts have become increasingly important. Originality/value The case study provides the opportunity to examine the branding and communications strategy for a prominent non‐profit organisation. © Emerald Group Publishing Limited 2010 Brand identity...

... performance by the development of an appropriate marketing information system. © MCB UP Limited 1990 Charities Information systems Market research Marketing Non‐profit organizations THE POTENTIAL OF MARKETING INFORMATION SYSTEMS IN CHARITABLE ORGANISATIONS 15 T he theory and practice...