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Keywords: Non‐store retailing
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (5): 588–603.
Published: 27 July 2012
... in the past have been non‐direct selling. The paper expands this domain as it looks at direct selling to consumers in a non‐fixed business location. © Emerald Group Publishing Limited 2012 Hong Kong Trust Buyer‐seller relationships Direct selling Non‐store retailing Marketing scholars...
