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Keywords: Objectives
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Journal Articles
Periodic or Continuous Tracking Studies: Matching Methodology with Objectives
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1989) 7 (1-2): 11–13.
Published: 01 January 1989
... mix Market research Tracking Methodology Objectives PERIODIC OR CONTINUOUS TRACKING STUDIES: MATCHING METHODOLOGY WITH OBJECTIVES by Philip K. Sherwood Winona MRB, Inc., Minneapolis Robert E. Stevens Department of Management and Marketing, Northeast Louisiana University, and and William E...
