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Keywords: Obsolescence
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (2): 350–370.
Published: 14 August 2025
...Burak Borulu; Fulya Acikgoz; Orhan Celiker; Mehmet Cem Bölen Purpose Although the feeling that high-tech products are becoming easily obsolete is common among consumers, previous studies have largely overlooked the role of obsolescence risk in consumer adoption within the wearable technology...
