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Keywords: Olympic Games
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (2): 168–184.
Published: 12 October 2017
... surrounding a particular non-host community and how it can plan relevant objectives to best identify appropriate leveraging mechanisms. Design/methodology/approach The study adopted a qualitative approach, drawing upon a case study of Kobe City, Japan, a non-host city of the Tokyo 2020 Olympic Games. Data...
