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Keywords: Online financial services
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (7): 1004–1026.
Published: 05 October 2015
...Sanjit Kumar Roy; M S Balaji Purpose – The role of service quality in fostering the growth of online financial services has received much attention in the academic and practitioner communities. In this context the purpose of this paper is to explore the underlying dimensions of perceived service...
