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Keywords: Online game
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2017) 35 (6): 789–804.
Published: 08 September 2017
... Limited Licensed re-use rights only Interactivity Game-product congruence Brand attitude Presence In-game advertising Online game Today, internet has turned out to be a very important and substantial part of our routine life (Vashisht, 2017). Research facts and figures show...
