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Keywords: Online impulse purchasing behaviour
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (5): 816–849.
Published: 26 March 2024
... Limited Licensed re-use rights only Online impulsive purchasing Online impulse purchasing behaviour Website-related factors Systematic literature review Website stimuli With the progression of information technology and the remarkable expansion of e-commerce, online impulse buying has...
