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Journal Articles
Dark motives-counterfeit selling framework: An investigate on the supply side of the non-deceptive market
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (2): 245–259.
Published: 09 January 2018
... on online platforms. This is among the first to investigate the perspectives of counterfeit retailers in social network sites. In addition, researchers have brought in different theoretical domains to understand counterfeiters, for example, free-riding behavior (Bomsel, 2014) routine activities theory...
