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Keywords: Online product information
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (2): 304–328.
Published: 29 December 2023
...Baoku Li; Yafeng Nan Purpose This paper aims to reveal the influence of the presentation of online product information (POPI) on consumer attitudes in the context of online buying digital products. Design/methodology/approach Two main experimental designs are used to collect data. The ANOVA...
