.... Design/methodology/approach We conducted field research and two experimental studies to test our proposed hypotheses. In the field research, we examined how different rating scales relate to systematic differences in the distribution of review ratings by analyzing online reviews from Expedia.com (a five...

...Xiaoguang Wang; Yue Cheng; Tao Lv; Rongjiang Cai Purpose The authors hope to filter valuable information from online reviews, obtain objective and accurate information about the demands of auto consumers and help auto companies develop more reasonable production and marketing strategies...