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Keywords: Online shopping
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–28.
Published: 13 April 2026
...Shreya Gupta; Tejinderpal Singh Purpose The purpose of this study is to develop and validate a suitable measure for the perceived artificial intelligence usefulness (PAIU) construct in the context of online shopping. Design/methodology/approach This study is descriptive and cross-sectional...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (2): 213–233.
Published: 19 December 2023
... Barriers Purchase behaviour Online shopping Second-hand markets have existed in the past in the form of thrift shops, flea markets, car boot or garage sales; but nowadays, the second-hand online market is experiencing a rapid growth due to the great penetration of the Internet. The reason may...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (4): 441–459.
Published: 01 April 2022
... correlations across the variables were computed. Findings Results of this study reveal that as customers found higher ease of use of online shopping, they perceived higher usefulness of online retailing technology. The perceived quality of retailing website positively influences impulsive buying behavior...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (4): 516–532.
Published: 11 January 2021
...Shian-Yang Tzeng; Myriam Ertz; Myung-Soo Jo; Emine Sarigöllü Purpose Singles' Day (SD) in China is the world's biggest online shopping event while consumer dissatisfaction is also on the rise. Both theory and practice need sharper insights to foster consumer satisfaction, but such knowledge...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (5): 545–558.
Published: 19 March 2020
...Ho Trong Nghia; Svein Ottar Olsen; Nguyen Thi Mai Trang Purpose Based on a duality approach, this study examines the path from utilitarian value via cognitive trust versus hedonic value via affective trust in online shopping well-being. This study also explores the moderating role of extraversion...
