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Keywords: Opinion polls
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1992) 10 (9): 4–9.
Published: 01 September 1992
... the Conservatives a victory. Addresses why so many opinion polls apparently got it wrong, and takes the reader through some of the reasons for the discrepancy, such as the nature of opinions, sampling considerations,non‐response, and the effect of opinion poll results themselves. Tries to inform the uninformed...
