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Keywords: Optimism bias
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (5): 557–572.
Published: 25 April 2022
... influenced attitude, subjective norm, perceived behavioral control and positive anticipated emotion, which then collectively led to desire. Desire, alongside optimism bias, had a substantial impact on behavioral intention. However, the perception of COVID-19 was not related to negative anticipated emotion...
