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Keywords: Organic product purchases
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Journal Articles
How do cultural orientations impact organic product purchases?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–16.
Published: 09 June 2026
...Yuzhu Liu; Lixun Su; Yunmei You Purpose This study aims to synthesize prior research to provide a comprehensive understanding of how each cultural orientation impacts organic product purchases. Design/methodology/approach This study employs a systematic literature review to evaluate...
Includes: Supplementary data
