Skip to Main Content
Keywords: Organisational capability
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Marketing Intelligence & Planning (2021) 39 (1): 151–166.
Published: 15 July 2020
...' capabilities affect manufacturers' choices of dual channel strategy. The study also examines how fit between organisational capability and channel structure affects channel system performance. Design/methodology/approach Empirical testing was conducted using survey data collected from 262 Japanese business...

or Create an Account

Close Modal
Close Modal