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Keywords: Organisational capability
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Journal Articles
Manufacturers' and distributors' capabilities influencing dual channel choice
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (1): 151–166.
Published: 15 July 2020
...' capabilities affect manufacturers' choices of dual channel strategy. The study also examines how fit between organisational capability and channel structure affects channel system performance. Design/methodology/approach Empirical testing was conducted using survey data collected from 262 Japanese business...
