Keywords: Organizational behaviour
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Journal Articles
Marketing Intelligence & Planning (2005) 23 (5): 455–469.
Published: 01 August 2005
...., 1986) and have identified market share as a key company goal. © Emerald Group Publishing Limited 2005 Competitive strategy Organizational behaviour Spain Companies are encouraged to improve their competitive position in the marketplace. In order to achieve this, they can carry...
Journal Articles
Marketing Intelligence & Planning (1996) 14 (6): 65–68.
Published: 01 November 1996
... meaning. Individual behaviour Language Organizational behaviour Psychology References Alvesson , M. and Wilmott , H. (Eds) (1992 , Critical Management Studies , Sage , London. Arnold , S. and and Fischer , E. (1994 , “ Hermeneutics and consumer...

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