... et al., 2005 ; De Luca and Atuahene-Gima, 2007 ; Kumar et al., 2011); however, scholars have not discussed how companies switch from one orientation to another. In particular, no study has analysed the key organizational changes that enable an organization to pass from a market...

... performances shown in Table I for the other years is not startling. © Emerald Group Publishing Limited 2004 Chief executives Management buyouts Organizational change Turnarounds Because conventional financial reporting failed to prevent the savings and loans crisis of the late 1980s...

... time to replace (Doyle, 2000). Shareholder value analysis Intangible assets Organizational change Marketing Performance criteria Marketing practice is required to respond to changing internal as well as external circumstances. In this paper we focus on the increasing emphasis being...

...Terry McNulty; Richard Whittington Examines how R&D can learn to market itself. Draws on four intensive case studies of in‐house and independent laboratories to argue that developing this capability requires pervasive organizational change, which goes beyond the introduction of marketing...

... and educational reasons. The case study described demonstrates how the gap between theory (academic) and practice (commerce) can be successfully bridged. © MCB UP Limited 1990 Management development Marketing planning Organizational change Skills 28 MARKETING INTELLIGENCE & PLANNING 8,2 A case...

... the expected patterns of task orientation and cognitive style. Implications for adaption‐innovation theory and the management of organisational change are briefly discussed. © MCB UP Limited 1990 Australia Marketing management Organizational change United Kingdom USA MARKETING AND NON...