.... Organizational change Benetton Group Fashion industry Market-driven orientation Market-driving orientation The double-dip recession, the growth of low cost retailers, and the capability to rapidly satisfy ever changing consumer fashion needs are three different but intertwined factors which...

..., if he or she buys some or all of the assets of a corporation before its new CEO's second anniversary in office. © Emerald Group Publishing Limited 2004 Chief executives Management buyouts Organizational change Turnarounds Because conventional financial reporting failed...

... Intangible assets Organizational change Marketing Performance criteria Marketing practice is required to respond to changing internal as well as external circumstances. In this paper we focus on the increasing emphasis being given by organisations to the measurable contribution made by marketing...

...Terry McNulty; Richard Whittington Examines how R&D can learn to market itself. Draws on four intensive case studies of in‐house and independent laboratories to argue that developing this capability requires pervasive organizational change, which goes beyond the introduction of marketing...

... and educational reasons. The case study described demonstrates how the gap between theory (academic) and practice (commerce) can be successfully bridged. © MCB UP Limited 1990 Management development Marketing planning Organizational change Skills 28 MARKETING INTELLIGENCE & PLANNING 8,2 A case...

... the expected patterns of task orientation and cognitive style. Implications for adaption‐innovation theory and the management of organisational change are briefly discussed. © MCB UP Limited 1990 Australia Marketing management Organizational change United Kingdom USA MARKETING AND NON...