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Keywords: Organizational culture traits
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (2): 224–238.
Published: 16 August 2019
...Seyedeh Khadijeh Taghizadeh; Syed Abidur Rahman; Md Mosharref Hossain; Md Masudul Haque Purpose The purpose of this paper is to examine the influence of four organizational culture traits, consistency, cooperativeness, effectiveness and innovativeness, on radical and incremental type of service...
