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Keywords: Overweight
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (5): 981–996.
Published: 10 December 2025
... Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Stigma Self-presentation Gift-giving Socially responsible consumption Overweight Socioeconomic status Appreciation H3. There will be an interaction between gift type and stigma...
Includes: Supplementary data
