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Keywords: Own‐label goods
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Journal Articles
Branding Terminology – The Real Debate
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1989) 7 (7-8): 29–32.
Published: 01 July 1989
... 1989 Brands Own‐label goods Retailing ...
Journal Articles
Consumer Perceptions of Generic Grocery Products: Users vs. Non‐users
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1987) 5 (1): 24–27.
Published: 01 January 1987
..., Tulsa, Oklahoma, 1979. Ugur Yucelt is Associate Professor of Marketing in the Business Administration Division at the Pennsylvania State University at Harrisburg. Consumer Expectations Grocery Trade Own‐Label Goods USA ...
