... Retailers Small enterprises Owner‐managers Rural areas Internet United States of America Internet use been suggested as a key strategy for success for small, independently owned retailers in rural communities who face an intensely competitive marketplace and the triple jeopardy effect of fewer...

...‐demand imbalance and a mismatch between the skills demanded by SME owner‐managers versus those taught in typical marketing syllabuses. Graduates' frame of reference is the world of big FMCG business; they do not understand the modus operandi of SMEs. Proposals are made for dealing...

...Audrey Gilmore; David Carson; Aodheen O'Donnell Small business risk is a particularly pertinent issue for researchers as there is a strong association between small business owner‐managers/entrepreneurs and risk by virtue of the high failure rates of small firms. The objective of this study...