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Keywords: POS-PLS
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (3): 340–353.
Published: 04 October 2019
... 03 08 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Elderly Segmentation Banking Internet marketing POS-PLS One of the pillars of marketing strategy is the adequate segmentation of consumers, both offline and online. Within...
