... 2026 Emerald Publishing Limited Licensed re-use rights only Internal marketing Internal marketing orientation Internal branding Systematic literature review PRISMA Theory–context–characteristics–methodology (TCCM) Funding: The authors received no financial support...

... on the Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) approach, 104 CX scale development studies published between 1996 and 2024 are identified and analyzed in terms of their respective CX conceptualization, dimensionality, itemization, and adopted theoretical perspective to evaluate...

... the PRISMA statement. The Web of Science and SCOPUS databases were examined for prior studies of digitalisation and customer loyalty in an insurance setting. Findings The most recurrent themes were those deemed to be of most interest to the wider academic community and in greatest need of additional...