...Gunjan Shokeen; Aastha Verma; Manish Das; Charu Shri; Dinesh Kumar Purpose Businesses and consumers face significant obstacles to adopting of eco-friendly packaging (EFP). This study identifies the primary barriers to EFP adoption and explores their interrelationships. Design/methodology...

... and investigate the relationship amongst advertising, packaging, pricing, green marketing strategies and purchasing behaviour. Findings Study findings provide insight into how marketing strategies affect consumer purchasing decisions and brand loyalty. Findings revealed positive relationship between green...

...Lynn Sudbury-Riley Purpose – The purpose of this paper is to investigate the experiences of older consumers with a range of product packaging. Design/methodology/approach – The study uses qualitative diary research (QDR). Ten seniors recorded all their experiences with packaging over a two...

...W. Wossen Kassaye Based on a survey of 290 consumer and industrial goods manufacturers in the Continental USA, examines the green packaging actions, attitudes and future plans of firms. The findings suggest that companies are not setting up green programs entirely on some mechanical model...