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Keywords: Paid advertisements
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Journal Articles
Consumer attitudes towards bloggers and paid blog advertisements: what’s new?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2018) 36 (7): 778–793.
Published: 26 July 2018
... Advertisements Bloggers Paid advertisements Similarity to the ad creator Marketers have implemented sponsored blog posts to increase their advertisement communication to specific target audiences. Reports show that 6.77m people published blogs on blogging websites, and more than 12m people write blogs...
