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Keywords: Pakistan
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (3): 307–323.
Published: 04 May 2012
... respondents across the major cities of Pakistan. To test the proposed research model the data were analyzed using confirmatory factor analysis. Findings The results support the proposed five‐factor model of consumer based brand equity for the automotive industry. The results support the notion that after...
