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Keywords: Payment preference
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2022) 40 (1): 18–32.
Published: 25 August 2021
... attitudes toward payment methods at the Point-of-Sale (POS) provides businesses with insights into the factors impacting consumers' payment preference. Design/methodology/approach A qualitative methodology was employed for data collection from Australian, Chinese and Sri Lankan participants...
